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My Days at Startups: Dreaming, Building, Learning

My Days at Startups: Dreaming, Building, Learning

There’s something magical about working in a startup — an energy, a sense of purpose, a sheer hunger to create something that didn’t exist before. I’ve had the privilege of leading two such journeys, each with its own incredible story, lessons, and legacy.

The first adventure was with Philips Healthcare@Home, a pioneering initiative that set out to transform healthcare delivery. We were dreamers, adventurers, and believers, embarking on a path that very few had traveled in India. It wasn’t always easy — not everyone was on board initially, and convincing people to try something new always brings its share of resistance.

But what carried us through, and what made the industry sit up and take notice so quickly, was our spirit: the relentless drive to innovate, the courage to try new ideas, and a passionate team willing to commit to service levels that matched our bold ambitions. In just the first year, we clocked a strong 30–35% gross margin — a testimony to the soundness of the business model and the belief we shared

We didn’t just build a business; we opened new doors. For the first time, healthcare companies began to seriously consider home care as a part of their offering — something that had been only a distant idea until then. Even though the venture was eventually paused as the larger organization reoriented its strategic priorities away from services, the proof of the pudding had been well and truly served. We had made our mark, and the industry had changed forever.

From there, I moved on to another remarkable chapter — leading Niine.

This was a different energy altogether — fast, furious, and filled with passion. From the leadership to the last mile, we lived one dream: to make a real difference. There was a hunger to prove ourselves, a drive that permeated every conversation, every meeting, every moment. We scaled up at an incredible pace — faster than many would have believed possible.

The product was exceptional. The team was deeply committed. We were reaching new geographies, touching new lives. But in our zeal, there were lessons too. In our speed and determination to build distribution and networks, we could have better balanced the growth with brand building and consumer awareness. Resources were invested ahead of the curve, and while reach was impressive, a stronger pull from the market would have fortified our sustainability even further.

Looking back, both journeys were nothing short of extraordinary. They taught me about the power of belief, the importance of speed

but also the value of balancing ambition with patient brand creation. They reaffirmed my faith in people — in teams that commit, sweat, dream, and dare together.

Startups are not just about building businesses. They are about building dreams — dreams that sometimes soar, sometimes stumble — but always teach you more than you ever imagined.

I carry those days with me like a badge of honor. They made me braver. They made me better. And most of all, they made me believe — that no dream is too big, no road too uncharted, if you have the heart to see it through.

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